Cap'taine Mousse -
Captaine Mousse is a new brewery in the Lausanne region which launched a contest to create their logo along with the opportunity for the winner to develop the rest of the brand’s corporate identity.
I decided to take part in this contest by creating two logos. The first one brings a face to the beer. The effigy of the captain who inspires confidence with his piercing gaze becomes a security figure to the customer.
The second proposal relies more on storytelling thanks to the ship that cuts through the waves in a beer glass where beer is replaced by a fierce stormy ocean.